ActiveCampaign E-mail Marketing
The Good
Easy setup for all campaign types
In addition to standard one-time emails addressed to your full
contacts list, you can choose from several types of advanced email
campaigns, including autoresponders, RSS emails, and A/B split tests.
These options are sure to appeal to serious email marketers who want to
automate certain campaigns or run tests to perfect their design skills.
As you work through the campaign setup tool, you have full access to all
of ActiveCampaign's email templates. These templates enable you to
start off with a solid email design instead of a blank page, helping to
speed up the creation process. After you've finished writing your text
and inserting images, you can even send a quick test email to your
personal email account to see exactly how it'll look when it arrives in
customers' inboxes. Whether you're new to email marketing or a seasoned
expert, ActiveCampaign gives you all the tools you need to create
effective campaigns quickly.
Great tools for building custom forms
To help you build your contacts, ActiveCampaign provides a simple
tool to create customized sign-up forms that you can display on your
website and Facebook page. Similar to the campaign creation tool, the
form creator is designed to help even first-time users build an
effective sign-up form in minutes. You can even modify the size, style,
and color scheme of your form to match your website design. Once you're
happy with the way it looks, ActiveCampaign instantly generates a string
of code for you to insert on your website. Adding a form to your
Facebook page is even easier, requiring only a couple of clicks to
install.
Solid campaign management features
ActiveCampaign excels in campaign automation, offering a variety of
tools you can use to target your customers with timely messages and
personalized content without spending every waking hour managing your
campaigns. ActiveCampaign's autoresponder and triggered campaign tools
enable you to automatically send emails in response to certain customer
behaviors. You can also use these tools to create date-based campaigns.
For instance, you can create a special email that carries a birthday
discount coupon then set it for delivery to each of your subscribers on
the morning of their birthday. Another neat campaign feature is the A/B
split testing tool, which enables you to send two slightly different
emails to subgroups in order to track which one results in better
performance. This provides you with important feedback on your choices,
enabling you to produce more effective emails. By placing all of these
advanced tools at your fingertips, ActiveCampaign helps you to take full
advantage of your email marketing opportunities.
Import contacts lists from a variety of sources
Although most email marketing companies offer some tools to help
you get your contacts uploaded, few go as far as ActiveCampaign. If you
have a tidy contact list in a CSV, XLS, or TXT file, you can upload it
directly into the ActiveCampaign system. If your contacts are stored in
an online customer management service like SugarCRM, Salesforce,
Highrise, or Zoho, you can use an automated tool to transfer your
contacts over to the ActiveCampaign system in minutes. The company
offers specialized transfer tools designed for more than a dozen of the
most popular online customer management services, so be sure to check
out the full list.
Resources to get started
ActiveCampaign maintains some of the best user guides and video
tutorials in the industry, which are designed to walk you through
virtually every aspect of email marketing and the ActiveCampaign
toolset. For personalized instruction, you can also join in on live
interactive webinars. If you have detailed questions and can't find the
answers on the ActiveCampaign FAQ page, you can send a direct question
through Facebook, Twitter, and Google+. Email support is also available
through a contact form on the company's website.
The Bad
No built-in survey creation tool
Adding surveys to your email campaigns is a great way to learn more
about your contacts or to collect periodic feedback on the quality of
your campaigns. In the past, ActiveCampaign provided an easy built-in
survey tool but, unfortunately, this feature has recently been disabled
for new users. In order to continue meeting this need, ActiveCampaign
now provides the means to integrate a popular survey tool called
SurveyMonkey into your ActiveCampaign emails. Though you can set up a
free account to use this service, you have to pay extra if your email
list grows beyond 250 contacts. If you regularly use surveys in your
campaign and you want to avoid extra fees, you might be better off
considering a company that offers an integrated survey tool.
The Details
Monthly Plan
- 100,000+ subscribers:Starting at $415/month
- 10,001 - 25,000 subscribers: $70 - $135
- 1 - 10,000 subscribers: $9 - $70
- 25,001 - 50,000 subscribers: $135 - $225
- 50,001 - 100,000 subscribers: $225 - $415
- Send Limits: No limits on plans under 50,000
Annual Plan
- 100,000+ subscribers: Starting at $4,980/month
- 10,001 - 25,000 subscribers: $714 - $1,377
- 1 - 10,000 subscribers: $91 - $714
- 25,001 - 50,000 subscribers: $1,377 - $2,295
- 50,001 - 100,000 subscribers: $2,295 - $4,233
- Send Limits: No limits on plans under 50,000
Pricing
Monthly Plans
- $9: Up to 500 subscribers
- $17: Up to 1,000 subscribers
- $29: Up to 2,500 subscribers
- $45: Up to 5,000 subscribers
- $70: Up to 10,000 subscribers
- $135: Up to 25,000 subscribers
- $325: Up to 75,000 subscribers
- $415: Up to 100,000 subscribers
Annual Plans
- $91.80: Up to 500 subscribers
- $173.40: Up to 1,000 subscribers
- $295.80: Up to 2,500 subscribers
- $459: Up to 5,000 subscribers
- $714: Up to 10,000 subscribers
- $1,377: Up to 25,000 subscribers
- $3,315: Up to 75,000 subscribers
- $4,233: Up to 100,000 subscribers
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